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Are advertisers the new record labels? (Money)
More and more, companies are heading to festivals like SXSW and sidestepping
record labels to get to new talent.
FORTUNE -- The South by Southwest Music festival in Austin, Texas has always
been about putting on a good show, according to Brent Grulke, the festival's
creative director. That hunt for artists who can turn it on live hasn't
changed much, even though the music industry has been scrambling for a new
business MORE